Inaugural luxury show to add buzz to F1 race Event will also feature conferences on sustainability and philanthropy

COINCIDING with the Singapore Formula One Grand Prix, the inaugural luxury exhibition Celton Living In Style International 2009 (Sept 22-27) aims to add to the buzz surrounding the race with a week-long celebration of fine living.

Amit Alok, CEO of The Annix Group said: 'To meet the growing demand for luxury items and ultimate experiences among local audiences and visitors, we are creating a platform for super-brands to showcase their products, allowing for interactive exchanges between exhibitors and consumers.'

The event, to be held at Keppel Island, is produced by The Annix Group and Dubai-based partner Knotika Holding. Keppel Bay is the venue sponsor.

Celton Living In Style will also feature three conferences - a sustainability conference, a philanthropy conference and a leisure marina development conference.

Speakers at the conferences will include Chris Seeley from the Clinton Climate Initiative, Sejal Worah of World Wildlife Fund India and Chinatrust Commercial Bank chairman Mike Denoma.

Tatler Singapore will bring in top timepieces valued at more than $15 million from this year's Grand Prix d'Horlogerie de Geneve for an exhibition, while Axel Manes, executive chef at L'Atelier de Joël Robuchon in Paris, is flying down with his team to prepare a special menu.

Celton Living In Style will also showcase exclusive sports cars, jewellery and boats from regional and international builders.

Evening activities include black-tie gala fund-raisers, and the Fullerton Hotel will set up a cigar lounge.

One of the beneficiaries of the fund-raising activities is I-India, a charity that helps the street children of Jaipur, India.

'I am very pleased at the synergy between Celton Living In Style's fund-raising activities and what we are trying to do at Celton Foundation, which is to give back to society,' said Frank Cintamani, Celton's chairman of sponsorships.

The Celton Foundation, which was founded this year, contributes to local charities that benefit the arts and educational causes.

The organisers of Celton Living in Style expect about 35,000 visitors over the six days. Tickets from $88 are available from July 15.

'The waterfront at Keppel Bay, with its scenic marina, is an apt setting for this premier lifestyle event, which promises to be one of the highlights during the F1 Race here in Singapore,' said Keppel Corporation spokesman Wang Look Fung.