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NANO THE PEOPLES CAR

World's cheapest car goes on show
Tata Nano
The car is designed for family use in India

Tata Motors has unveiled the world's cheapest motor car at India's biggest car show in the capital, Delhi.

The vehicle, called the Tata Nano, will sell for 100,000 rupees or $2,500 (£1,277) and enable those in developing countries to move to four wheels.

The four-door five-seater car, which goes on sale later this year, has a 33bhp, 624cc, engine at the rear.

It has no air conditioning, no electric windows and no power steering, but two deluxe models will be on offer.

Tata will initially make about 250,000 Nanos and expects eventual annual demand of one million cars.

The price will be slightly more than the 100,000 once tax and other costs are taken into consideration.

The Nano release comes as India's domestic car market is predicted to soar in the coming years on the back of the country's fast-growing economy and increased consumer wealth.

'People's car'

Indian car sales are predicted to more than quadruple to $145bn by 2016.

Company chairman Ratan Tata said the launch of the Nano was a landmark in the history of transportation.

 Tata Motors' engineers and designers gave their all for about four years to realise this goal 
Ratan Tata, Tata Motors

He said the car was "a safe, affordable and all weather transport - a people's car, designed to meet all safety standards and emissions laws and accessible to all".

Environmental critics have said that the car will lead to mounting air and pollution problems on India's already clogged roads.

But Tata said the car had passed emission standards and would average about 50 miles to the gallon, or five litres per hundred kilometres.

The firm also said it would introduce a diesel version of the Nano at a later date.

'Family transport'

At the unveiling ceremony Mr Tata said: "I observed families riding on two-wheelers - the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby.

TATA'S NANO
3.1m long, 1.5m wide, 1.6m high
Can seat four to five people
Meets European emission standards
Costs 100,000 rupees ($2,500)
Tata hopes to eventually export the car
Source: AFP

"It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family.

"Tata Motors' engineers and designers gave their all for about four years to realise this goal.

"Today, we indeed have a People's Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions."

Ravi Vangala, of Hyderbad, India, said: "I... congratulate Tata for his dream, and I will definitely buy the Tata Nano car."

Annotated image of Tata car

Tata Nano: The World’s Cheapest Car @ The People's Car

The Tata Nano is a rear-engined, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. It was first presented at the 9th annual Auto Expo on 10 January 2008, at Pragati Maidan in New Delhi, India. Tata Motors commercially launched Nano on March 23, 2009, with bookings from April 9 to April 25.

The world's cheapest car goes on sale in India today, with a starting price of Rs 1,15,000 (rupees), (about RM7,200. The ambitious Nano car has already in the Guinness book as the world's cheapest car.

In early 2008 the news magazine Newsweek identified the Nano as a part of a "new breed of 21st-century cars" that embody "a contrarian philosophy of smaller, lighter, cheaper" and portend a new era in inexpensive personal transportation — and potentially, "global gridlock". The Wall Street Journal confirmed a global trend toward small cars, which includes the Nano.

"Nano" means "small" in Gujarati, the language of the founders of the Tata Group. In English, the prefix "nano-" is often used to mean small. This derives from the Greek root 'nanos', meaning dwarf. For more info, please click- http://www.nanocar.com/ 

We Malaysian should welcome this car to face crucial moments of world economic crisis.

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