Incepted in 1908, General Motors has captured the forefront of technological innovations in the automotive sector. The company has always stood a shade above the rest. In 1911, it introduced the electric self-starter, in 1933, developed the front wheel suspension, called the Knee – Action. With around 17% share in the world of auto market, General Motors is a global leader among car manufacturer. Their products are being exported in over 170 countries and its manufacturing base is spread across 43 countries. The company has an annual production of about 85 lacs.
The many variants of the company are Cadillac, Oldsmobile, Chevrolet, Pontaic, Holden, Vauxhall, Geo, Opel, Saturn and many more. In 1975, it initiated the installation of the industry's first catalytic converters in all cars in U.S. The company delivered “The GM EV1”- the first electric vehicle to the world. EVJ (an electric passenger vehicle) is the most latest invention of General Motors.
In 1994, General Motors India was formed as a result of collaboration between General Motors Corporation and C.K. Birla Group of Companies. Its manufacturing plant was located at Halol, 40 km north of Vadodara in Gujarat. GM India has introduced the latest manufacturing methods and human factor practices to its this plant and therefore is the benchmark for advanced technologies in the Indian automotive industry. The company was formed with a total investment of 100 million dollars.
General Motors has perfectly combined Indian creativity, American management and German engineering and produced premium automobiles in a world class manufacturing atmosphere. Its Opel Astra is the best selling model worldwide and the third best selling car ever produced.
The company possess a widely distributed dealer network and fully functional after sales support system. They provide solid backing for their customers after they purchase the product and help assure total customer satisfaction and enthusiasm.
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