The Escalade was introduced in 1999, it is a full-size luxury sport utility vehicle (or SUV) sold by the General Motors luxury brand, Cadillac. It was the division's first major entry into the popular SUV market. The Escalade line has proven very popular with after-market tuners, who personalize vehicles for usually affluent customers. The Escalade has quickly become an easily recognizable presence in pop culture. It has been featured in many hip hop music videos, and it may have been the reason for Cadillac's recent popularity among the urban demographic.
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